Tips for SEO Optimization in 2022

Increase your site’s visibility, position yourself in the first searches of search engines, and increase the number of visitors, for this you should know what is SEO and the steps to SEO optimize your site.

It is a well-known fact that Google is constantly evolving. And it does so, especially in 2 aspects: on the one hand, the change of the search algorithms and, on the other hand, the modification of the type of data that it shows in the search results. If we want to know how to increase organic traffic in Google (and, of course, in other search engines), we need to understand all the changes that are taking place. In this way, our site will continue to be relevant, and we will maximize the amount of organic traffic we receive.



It is important to know that Search Engine Optimization and inbound marketing are closely linked before getting into the subject. We tell you why!

As you well know, the basis of a good entry strategy is to work correctly in the business blog. Impeccable writing, designed for both the reader and the search engines and with the right keywords, will help the company increase its visibility in the online world.

So much so that the blog will serve to attract the buyer when surfing the internet.

This writing content method that is of interest to your blog will help you develop your placement, but yes, you must bear in mind that it is a medium or long-term method because you have to go through many steps:

How to increase site visitor numbers with the help of SEO.

We can see some strategies in this article that we can do to boost traffic to our blog.

  1. Search for keywords. It is the main phase for starting the implementation of the entry strategy.
  2. Writing articles based on the keywords chosen in the previous point.
  3. Optimize the article so that search engines can find it.
  4. Publication of the article.
  5. Indexing the position in search engines.
  6. Perform on-page SEO tasks and build link building to improve positioning.
  7. Recognition by Google of the post and the work done.
  8. Positioning articles in search engines.

There are many steps to a post, as you can see, that will help you drive traffic to your site, a process that can take a long time. But can anything be done to speed up this process? The answer is yes. And we’ll show you how!

If you want to know how to increase organic traffic, you can apply these most important things right now.

SEO tricks to speed up keyword positioning

In blogs that have just been created or that have very few visits, it is important to start attracting traffic and Google to notice you.

Once Google knows that the site is starting to receive visitors and that the user likes what they see and read, it will help us gradually position a more competitive word. Putting the following suggestions into action to make this happen as easily as possible:

1. Content quality

Google is increasingly rewarding the quality of its content, which is why you have to work for every job.

It must be real and with updated information of interest to the user. In addition to impeccable and correct writing, posts must have a good length; those that are too short generate the same interest, neither for users nor for search engines.

Finally, include audiovisual resources: images, videos, and/or infographics – they are very valuable and can add quality to both Internet users and Google, as they help increase the user’s page time.

2. Pay attention when searching for keywords

The ideal is to use keywords with a high search volume and little difficulty in the competition. The first variable is very easy to find, you just need to access the Google Keyword Planner tool. On the other hand, the MOZ tool can be used to know the level of real keyword competence.

Another metric that must be considered when choosing keywords is opportunity. This term refers to the organic CTR that you will get when a word is positioned in the first position, which is very important to know because Google also posts articles, videos, and images.

These words, with the values I just described, can be found in what are called keywords. Contrary to what many might think, this type of word brings very valuable quality traffic, especially for those in the early stages of sales, those who are still looking for concrete solutions and answers to their doubts. their needs.

3. On-page SEO

Another point to remember is that on-page SEO works properly. I would like to highlight two very critical things at this moment.

This means repeating the keyword mainly several times during the post. Before, Google saw this type of practice as normal; Now, and given that he naturally bets on posts, forcing the keyword multiple times is a penalty, so it’s best not to abuse it.

Related to semantic usage, for example, using synonyms for the main keyword will help improve the post’s quality, make it richer semantically, and help position the keyword. Google recognizes that they are synonyms.

4. Link building: Off-page SEO

Of course, you have occasionally commented that you should get external links pointing to your site or blog, right? These are to improve your site’s authority, that is, how Google recognizes you in front of competing pages. And this is rated from 1 to 100, so your online reputation is measured, and you may be able to position yourself better thanks to external links.

5. Optimize your metadata and content

The first thing Google looks for on a site is meta data and the presence of keywords in the first few paragraphs of your content. If your meta data contains information about user queries, your site is more likely to rank higher.

These are some of the things you need to optimize for better organic traffic:

  • Optimize meta titles, descriptions, and keywords
  • Optimize image titles, ALT, and description
  • Add the most important keywords in the first paragraphs, but avoid repeating them overly.

6. Create quality content on a regular basis

You’ve heard it a million times. Content is king. Therefore, quality content will naturally attract backlinks, and social actions, and, in general, will improve the user experience on your site.

Good content is no longer enough. Your articles must be outstanding and they must be much better than those of your competitors. Do not write simple and useless articles just to publish something new. Instead, focus on quality and make sure your content stands out. Quality will be the only way to succeed.

7. Encourage readers to connect to your site.

As I said at the beginning of the article, naturally earned backlinks will help you get more organic traffic and improve your SEO strategy. You can suggest that your readers connect to your site by having a small widget at your posts’ bottom. Just like you have social media sharing links, a built-in login widget will increase your chances of getting more backlinks.

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